Title: Turf Stats
Author: Freek
Published: <strong>liyasun 8, 2026</strong>
Last modified: liyasun 8, 2026

---

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# Turf Stats

 By [Freek](https://profiles.wordpress.org/freakstar/)

[Download](https://downloads.wordpress.org/plugin/turf-stats.1.18.1.zip)

 * [Details](https://fon.wordpress.org/plugins/turf-stats/#description)
 * [Reviews](https://fon.wordpress.org/plugins/turf-stats/#reviews)
 *  [Installation](https://fon.wordpress.org/plugins/turf-stats/#installation)
 * [Development](https://fon.wordpress.org/plugins/turf-stats/#developers)

 [Support](https://wordpress.org/support/plugin/turf-stats/)

## Description

Turf is a self-hosted, cookieless analytics plugin. No Google Analytics, no
 Jetpack,
no external network calls – everything is measured and stored in your own WordPress
database.

**Why Turf**

 * **Cookieless.** Visitor deduplication uses a one-way hash of IP + user-agent,
   
   never a cookie and never the raw IP address.
 * **Self-hosted.** All data lives in your own database; nothing is sent to any
   
   third party.
 * **Zero configuration.** Every public post type and taxonomy is tracked
    automatically,
   including ones you add later.

**What it tracks**

 * Page views (deduplicated _and_ raw), unique visitors, views per visitor, and
   
   average visit duration
 * Device, browser, operating system, language, and country (via Cloudflare’s
    header
   when available – no GeoIP lookups)
 * Referrers / traffic sources, UTM campaign parameters, and automatic outbound
   
   link tracking (full destination URL + the page clicked from)
 * New vs. returning visitors, scroll depth, and reading time
 * On-site search terms, including zero-result searches
 * Visitor routes (page-to-page transitions), landing pages, and a bounce-rate
    
   proxy – all reconstructed from sessions
 * Cache offload: how much traffic is served by a page cache (SiteGround,
    Cloudflare,…)
   instead of hitting WordPress
 * 404 hits, comments per period, editorial content activity, per-author stats
 * Bots & LLM crawlers (Googlebot, GPTBot, ClaudeBot, …) – tracked server-side
    
   and kept separate from human visitor numbers
 * WooCommerce funnel (views, add to cart, checkout) and form submissions
    (Contact
   Form 7, Gravity Forms) when those plugins are active

The admin pages use native WordPress postboxes: collapsible, draggable,
 hideable
via Screen Options, and styled by your admin color scheme. The interface is English
and ships with a full Dutch (nl_NL) translation.

## Screenshots

[⌊Statistics overview - views, visitors, device/browser/OS breakdowns, cache
offload,
peak hours, and top pages and posts for the selected period.⌉⌊Statistics overview-
views, visitors, device/browser/OS breakdowns, cache
offload, peak hours, and top
pages and posts for the selected period.⌉[

Statistics overview – views, visitors, device/browser/OS breakdowns, cache offload,
peak hours, and top pages and posts for the selected period.

[⌊Analysis - landing pages with bounce rate, on-site search terms
(including zero-
result searches), trending content, and per-author stats.⌉⌊Analysis - landing pages
with bounce rate, on-site search terms
(including zero-result searches), trending
content, and per-author stats.⌉[

Analysis – landing pages with bounce rate, on-site search terms (including zero-
result searches), trending content, and per-author stats.

[⌊Bots & LLMs - crawler and AI-bot visits (Googlebot, GPTBot, ClaudeBot, ...)
tracked
separately from human visitors, with the pages they crawl most.⌉⌊Bots & LLMs - crawler
and AI-bot visits (Googlebot, GPTBot, ClaudeBot, ...)
tracked separately from human
visitors, with the pages they crawl most.⌉[

Bots & LLMs – crawler and AI-bot visits (Googlebot, GPTBot, ClaudeBot, …) tracked
separately from human visitors, with the pages they crawl most.

## Installation

 1. Install and activate the plugin.
 2. That’s it – views start counting immediately for every public post type and taxonomy.
    Find the reports under the “Statistics” menu in wp-admin.

Optional extras (a visible view counter, click tracking on specific elements, social-
share links, importing historical Jetpack/entry-views view counts via the “Statistics
> Import” admin page or WP-CLI) are documented in the plugin’s README on GitHub.

## FAQ

### Does Turf set cookies or require a consent banner?

Turf sets no cookies and sends no data to any external service. Deduplication
 uses
a one-way hash of IP + user-agent; the raw IP is never stored. It is designed to
fit a “legitimate interest” basis for first-party, aggregate analytics – but that
is not legal advice: check with whoever maintains your privacy policy.

### What data does Turf collect, and where does it go?

Per page view Turf stores, in your own database only: a one-way visitor hash,
 timestamp,
the page viewed, device type / browser / OS family (parsed from the user-agent),
language, country code (only if Cloudflare provides it), referrer hostname, UTM 
parameters, scroll depth, and reading time. Raw event rows are pruned automatically
after 18 months (filterable); aggregate totals are kept. Nothing is ever transmitted
off your server.

### Why are Turf’s numbers lower than Jetpack’s or a raw hit counter’s?

“Views” is deduplicated: a repeat view of the same page by the same visitor
 within
30 minutes doesn’t count again (the same default Google Analytics and Matomo use).
The separate “Raw views” number counts every page load, for an apples-to-apples 
comparison with hit-counting tools.

### Does it work with page caching?

Yes. Tracking runs client-side, so cached pages are still counted. Turf even
 reports
how much of your traffic is served from cache.

### Where is the country data coming from?

From Cloudflare’s CF-IPCountry request header, if your site is behind
 Cloudflare.
Turf deliberately does not call any geolocation API – that would mean sending visitor
IPs to a third party. Without Cloudflare, country stays empty unless you hook up
your own local database via the turf_visitor_country filter.

### Does uninstalling remove my statistics?

By default, no – analytics history is precious, so the data survives an
 uninstall/
reinstall. To remove everything on uninstall, add define( ‘TURF_REMOVE_DATA_ON_UNINSTALL’,
true ); to wp-config.php (or set the `turf_remove_data_on_uninstall` option to `
1`) before deleting the plugin.

### Where do I suggest a feature or report a bug?

On the plugin’s GitHub repository: https://github.com/fbloemhof/turf-stats/issues

## Reviews

There are no reviews for this plugin.

## Contributors & Developers

“Turf Stats” is open source software. The following people have contributed to this
plugin.

Contributors

 *   [ Freek ](https://profiles.wordpress.org/freakstar/)

[Translate “Turf Stats” into your language.](https://translate.wordpress.org/projects/wp-plugins/turf-stats)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/turf-stats/), check
out the [SVN repository](https://plugins.svn.wordpress.org/turf-stats/), or subscribe
to the [development log](https://plugins.trac.wordpress.org/log/turf-stats/) by 
[RSS](https://plugins.trac.wordpress.org/log/turf-stats/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.18.1

 * Added wordpress.org listing screenshots (Statistics overview, Analysis,
    Bots&
   LLMs) and the corresponding == Screenshots == section. No functional or tracking
   changes.

#### 1.18.0

 * The GitHub-based update checker is removed entirely (updater.php and its
    vendored
   library) – releases now deploy straight to WordPress.org via a GitHub Action,
   and updates are handled by wordpress.org like any other hosted plugin.
 * Fixed postbox drag-order and collapse/expand state not actually being
    saved:
   the admin pages were missing the nonce fields WordPress core’s own postbox AJAX
   handlers look for, so those requests silently failed. Order and collapsed state
   now persist correctly per user.
 * The site-specific “Dorpsapp” companion-app integration is now a generic,
    opt-
   in connector-app mechanism (`turf_connector_app_route_patterns` / turf_connector_app_label
   filters) – no behavior change unless you were using the old `turf_dorpsapp_route_patterns`
   filter, which is renamed.
 * Added a GitHub issues link (bug reports / feature suggestions) to the FAQ.
 * The legacy view-count import (Jetpack Stats / the old entry-views plugin) is
   
   now also available as a “Statistics > Import” admin page, alongside the existing`
   wp turf-stats import-legacy-views` WP-CLI command – same import, run in small
   AJAX batches with a progress bar instead of the command line.

#### 1.17.2

 * Fixed a WordPress.org submission error: the Plugin URI and Author URI
    headers
   pointed at the same URL. Author URI now points at the author’s GitHub profile
   instead of the plugin repo.

#### 1.17.1

 * Cleared the remaining WordPress.org Plugin Check warnings: dropped the
    now-redundant
   load_plugin_textdomain() call (translations for wp.org-hosted plugins load automatically
   since WP 4.6) and annotated the opt-in REST debug logger. No functional or tracking
   changes.

#### 1.17.0

 * WordPress.org compliance release: readme.txt, uninstall.php with opt-in data
   
   removal, direct-access guards on all files, and the GitHub update checker is 
   no longer part of the WordPress.org build (updates come from wordpress.org).

#### 1.16.1

 * Long lists are now collapsed before first paint (CSS), eliminating the
    load-
   time jump introduced in 1.16.0.

#### 1.16.0

 * Cache offload insight (served-from-cache % with layer detection).
 * Landing pages report with per-landing bounce rate.
 * Blocks with no data for the selected period are hidden entirely.
 * All lists use one in-place Show more / Show less toggle; server-side
    pagination
   removed.

#### 1.15.0

 * Bilingual: English source strings with a bundled Dutch (nl_NL) translation.

#### 1.14.0

 * Raw (non-deduplicated) view counting, views per visitor, average visit
    duration,
   an hourly visitors chart for “Today”, and full-URL outbound link tracking including
   the source page.

#### Earlier

 * See https://github.com/fbloemhof/turf-stats/releases for the full history.

## Meta

 *  Version **1.18.1**
 *  Last updated **2 days ago**
 *  Active installations **Fewer than 10**
 *  WordPress version ** 6.0 or higher **
 *  Tested up to **7.0.1**
 *  PHP version ** 7.4 or higher **
 *  Language
 * [English (US)](https://wordpress.org/plugins/turf-stats/)
 * Tags
 * [analytics](https://fon.wordpress.org/plugins/tags/analytics/)[cookieless](https://fon.wordpress.org/plugins/tags/cookieless/)
   [page views](https://fon.wordpress.org/plugins/tags/page-views/)[privacy](https://fon.wordpress.org/plugins/tags/privacy/)
   [statistics](https://fon.wordpress.org/plugins/tags/statistics/)
 *  [Advanced View](https://fon.wordpress.org/plugins/turf-stats/advanced/)

## Ratings

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/turf-stats/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/turf-stats/reviews/)

## Contributors

 *   [ Freek ](https://profiles.wordpress.org/freakstar/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/turf-stats/)