Site Kit by Google – Analytics, Search Console, AdSense, Speed


Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.

Bringing the best of Google tools to WordPress

Site Kit includes powerful features that make using these Google products seamless and flexible:

  • Easy-to-understand stats directly on your WordPress dashboard
  • Official stats from multiple Google tools, all in one dashboard
  • Quick setup for multiple Google tools without having to edit the source code of your site
  • Metrics for your entire site and for individual posts
  • Easy-to-manage, granular permissions across WordPress and different Google products

Supported Google tools

Site Kit shows key metrics and insights from different Google products:

  • Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
  • Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
  • AdSense: Keep track of how much your site is earning you.
  • PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
  • Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.


Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data.
However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use Site Kit with a staging environment.

Installation from within WordPress

  1. Visit Plugins > Add New.
  2. Search for Site Kit by Google.
  3. Install and activate the Site Kit by Google plugin.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Manual installation

  1. Upload the entire google-site-kit folder to the /wp-content/plugins/ directory.
  2. Visit Plugins.
  3. Activate the Site Kit by Google plugin.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

After activation

  1. Visit the new Site Kit menu.
  2. Follow the instructions in the setup flow.
  3. Go to the main Site Kit dashboard which already displays key metrics from Search Console.
  4. Connect additional Google tools under Site Kit > Settings. Learn more about which tools are right for you.


For more information, visit the official Site Kit website.

Is Site Kit free?

The Site Kit plugin is free and open source, and will remain so. Individual Google products included in Site Kit are subject to standard terms and fees (if any) for those products.

What are the minimum requirements for Site Kit?

In order to successfully install and use Site Kit, your site must meet the following requirements:

  • WordPress version 5.2+
  • PHP version 5.6+
  • Modern browser – Internet Explorer is not supported
  • Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
  • REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.

Why is my dashboard showing “gathering data” and none of my service data?

It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.

If you are still seeing this message after a few days, feel free to get in touch with us on the support forum.

Why aren’t any ads appearing on my site after I connected AdSense?

If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.

You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.

If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.

You can find more information on how Site Kit works with AdSense in our Managing AdSense guide.

Is Site Kit GDPR compliant?

When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.

By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in Site Kit > Settings > Analytics > Anonymize IP addresses.

There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.

Where can I get additional support?

Please create a new topic on our support forum. Be sure to follow the support forum guidelines when posting.


Zofinkplɔsun 25, 2024 1 reply
As the title says. If you're using Brave to install, stop now, you're wasting your time, it doesn't work. You'll likely get a "no code" error when you try to setup. It does install but when you try to setup, it fails. Installed and setup with FF, we'll see how it operates on a Brave browser after installation.
Zofinkplɔsun 24, 2024 1 reply
هم از کشور خودمون تحریم هستیم هم از خارج از کشور
Zofinkplɔsun 22, 2024 2 replies
I've installed Site Kit and tried to set it up, but every time after allowing the site to connect to my google account, the plugin open my site again and again. The error is not always the same, some time I receive this error: "getting credentials failed"
Zofinkplɔsun 20, 2024 1 reply
Google's Sitekit plugin has changed beyond recognition since it first came out. And with the change from the old UA analytics to GA4, it's now a doddle to set up Google Analytics and Google Search Console with utter ease. Just follow the steps when the plugin is installed. All you need is a Gmail account to associate it with.
Read all 805 reviews

Contributors & Developers

“Site Kit by Google – Analytics, Search Console, AdSense, Speed” is open source software. The following people have contributed to this plugin.


“Site Kit by Google – Analytics, Search Console, AdSense, Speed” has been translated into 26 locales. Thank you to the translators for their contributions.

Translate “Site Kit by Google – Analytics, Search Console, AdSense, Speed” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.




  • Add a new module class for the Ads module. See #8222.
  • Use Google Analytics 4 API to get revenue data for pages in the “Top earning pages” widget when user has linked AdSense and Analytics account. See #8059.
  • Add adSenseLinked to Site Health information. See #8051.


  • Implement refreshed UI for the modal dialog component. See #8110.
  • Update setup flow for Tag Manager to be GA4 aware. See #7990.
  • Create module settings edit component for Analytics 4. See #7930.
  • Relocate infrastructure from legacy Analytics module. See #7926.
  • Fix bug that caused a layout shift during loading of Key Metrics data in Site Kit Settings. See #7570.
  • Improve logic for dismissal/appearance of Ad Blocking Recovery widget. See #7316.
  • Add the “Top Earning Content” Key Metric widget tile. See #6248.


  • Replace use of the abandoned true/punycode package with symfony/polyfill-intl-idn. See #8094.
  • Display CTA for users with AdSense and Analytics connected to link their accounts. See #8050.


  • Fix bug that could cause AdSense setup to display an error during setup when refocusing the tab after a period of inactivity. See #8294.
  • Fix issue that could cause a dashboard error when the current user’s roles return an unexpected result. See #8266.
  • Fix bug preventing Analytics from being setup when Tag Manager is connected. See #7937.



  • Add AdSense link module settings to the Analytics data store. See #8048.


  • Update the Key Metrics selection panel to omit the link to settings in view-only mode. See #8202.
  • Add infrastructure to read and create audiences. See #8108.
  • Improve compatibility checks code, including removing legacy notices for WordPress 4.x users. See #8101.
  • Show a notification when the user goes offline. See #8081.
  • Add AdSense link related settings to the Analytics module. See #8047.
  • Create REST endpoint to fetch Analytics AdSense links. See #8046.
  • Create module setup component for Analytics 4. See #7929.
  • Add a note to the Interaction to Next Paint (INP) metric in the PageSpeed Insights widget. See #7685.
  • Make the Admin Bar and Site Kit Summary dashboard widget available to view-only dashboard users. See #7344.
  • Remove legacy error handling code from plugin. See #5858.


  • Ensure that recommendations display correctly on the Pagespeed Insights widget. See #8217.
  • Fix bug that caused new Analytics properties to appear as “zero data” instead of “gathering data”. See #8023.



  • Add PHP client library for Analytics AdSense links. See #8045.


  • Fix top search queries results to not use links in the view only mode. Props harith-hacky03. See #8025.
  • Add the Analytics 4 version of the Analytics new account creation form component. See #7928.
  • Update the Analytics module to save the user’s account ID in the new Analytics 4 module settings. See #7927.
  • Improve the layout of Key Metric numeric and text tiles. See #7860.
  • Add the “Setup in progress” stage for the “Enable enhanced measurement” banner. See #7853.
  • Update secondary CTAs across the plugin to have consistent styling. See #7797.
  • Update the AdSense settings view to show the progress bar while AdSense information is being loaded. See #7291.
  • Update banner notifications to have more space between title and description. See #7280.
  • Update Site Kit Summary widget to inherit common link styles for consistency. See #7139.
  • Address inconsistencies with punctuation in copy throughout the plugin. See #6720.
  • Add contrast to the Admin Bar dropdown. See #6659.
  • Update font sizes between settings view and edit screens for consistency. See #6477.
  • Improve the date legend in charts. See #5830.
  • Add information about code/tag placement statuses to Site Health information. See #5695.


  • Fix error when previewing Customizer drafts. See #8077.
  • Update Analytics setup and settings views to avoid showing duplicate errors. See #7276.



  • Show the loading spinner in the CTA when setting up Analytics from the Site Kit WP dashboard widget. See #8024.
  • Add a “Get Help” link when google_api_connection_fail error occurs in Site Kit compatibility check. See #7994.
  • Update the opt-in anonymous usage data tracking to track an event when the Analytics module is set up with Enhanced Measurement. See #7975.
  • Ensure the confirm_notification GA event is tracked when returning from OAuth to the “Enable enhanced measurement” banner. See #7974.
  • Update the Analytics_4\Web_Tag class to function independently from the original Analytics Web_Tag class. See #7924.
  • Update Analytics 4 settings to use Analytics settings if they are not migrated yet. See #7923.
  • Improve appearance of secondary CTAs across the plugin. See #7912.
  • Update Analytics components to use data from account summaries. See #7637.
  • Update labels for buttons in the User Input questions to have better UX. See #7546.
  • Update extensible Advanced Tracking API to work with GA4. See #7145.
  • Prevent excessive requests for remote feature flags. See #6015.
  • Improve the notification banner that is shown when Site Kit is gathering data. See #4939.
  • Update the All Traffic widget to show tooltip when hovering over the users chart. See #4770.


  • Update Site Kit internal Analytics to use GA4. See #7532.


  • Reduce frequency of requests made to GA4 Admin API on Site Kit dashboard. See #8062.
  • Prevent accessing undefined as an object following OAuth permissions flow. See #7981.
  • Update User Input to only change user attribution when the answer changes. See #7892.
  • Fix incorrect currency displayed in the AdSense overview widget. See #6807.



  • Show a loading state in the navigation bar to reduce layout shifts. See #7916.
  • Remove feature tours for old features. See #7886.
  • Improve the “Gathering data” notifications to show the correct time based on the connected modules. See #7876.
  • Update Analytics to avoid frequently requesting connected property on the dashboard. See #7734.
  • Update the “Most popular products by pageviews” Key Metric tile to utilize a custom dimension in Analytics. See #7611.
  • Improve styling of icons associated with links. See #7542.
  • Remove the Ad Blocking Recovery setup graphic on mobile viewports. See #7299.
  • Display a spinner button rather than a progress bar to prevent a “flicker” on the AdSense, Analytics and Tag Manager setup screens. See #6584.


  • Fix bug that caused the Dashboard Sharing settings to crash on a new site when viewing the dashboard for a specific page/post. See #7979.
  • Fix whitespace issue in Analytics and Tag Manager settings. See #7968.
  • Fix bug that caused console warnings to appear and requests to fail in certain module recovery scenarios. See #7891.



  • Update version used for GA4 feature tour. See #7879.
  • Update CircularProgress component to use correct material design colors. See #7863.
  • Improve styles for some link-styled buttons. See #7776.
  • Re-organize the Key Metrics selection panel. See #7767.
  • When showing the “Select at least 2 metrics” notification on the Key Metrics selection panel, display it in place of the current selection count. See #7749.
  • Update support links for the All Traffic widget to point to Analytics 4 support. See #7696.
  • Add a loading state to the AdSense Connect CTA buttons. See #7385.
  • Add a step transition animation to the Ad Blocking Recovery setup widget. See #7292.
  • Enhance AdSense existing tag detection to detect AdSense Auto Ads snippets. See #7259.
  • Lowercase the word “dashboard” on the view-only splash screen. See #6898.
  • Adjust the layout of the Analytics settings view. See #6821.


  • Allow the IP version to be specified for server-side requests. See #7864.


  • Prevent console warning when disconnecting Analytics when Key Metrics feature flag is enabled. See #7852.
  • Improve Key Metrics questionnaire so that its submission requires all questions to be answered. See #7494.
  • Remove non-GA4 dashboard view. See #7009.
  • Fix bug that caused the feature tour highlights to be misaligned. See #5701.



  • Prevent Enhanced Measurement banner from appearing when Key Metrics CTAs are visible. See #7865.
  • Improve formatting of available Analytics custom dimensions in Site Health information. See #7822.
  • Ensure custom dimension availability is refreshed when its data availability check errors. See #7815.
  • Remove “CTR” suffic from “Most engaging pages” widget. See #7793.
  • Move the Key Metric tile percentage badges to below the metrics. See #7769.
  • Update the “Visit length” Key Metric widget tile to use a more readable format for the duration value. See #7768.
  • Exclude (not set) rows from the “Top categories by pageviews” key metric tile. See #7737.
  • Add happiness tracking surveys for the Key Metrics Widget feature. See #7724.
  • Track author and category names rather than IDs for the relevant custom dimensions, and display as they are in their corresponding Key Metrics widgets. See #7720.